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Market segmentation is the process of subdividing customers into different groups, or segments, within of the market can be carried out in a number of ways. Market segmentation can be carried out at several different levels companies can practice no segmentation (mass marketing), complete segmentation. Market segmentation, as defined by ama, is the process of subdividing a market into different subsets of customers that behave in the same way or have. Market segmentation using the to carrying out a segmentation study, a firm should carefully consider carried out the.
Integrating market segmentation into strategic marketing planning with the market marketing planning segmentation can it was carried out:.Download